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If this does not seem clear, below are some examples: A purchase happens on a website. Its dimensions can be (but are not restricted to): Purchase ID Coupon code Most recent web traffic source, etc. An individual visit to a website, and we send the event login to Google Analytics. That occasion's custom-made measurements may be: Login method Customer ID, etc.


Although there are several dimensions in Google Analytics, they can not cover all the possible scenarios. Hence custom measurements are required. Points like Page URL are global and use to several instances, however suppose your business sells on the internet courses (like I do)? In Google Analytics, you will not locate any dimensions associated specifically to on-line training courses.




Enter Customized Dimensions. In this blog message, I will not dive deeper into custom-made measurements in Universal Analytics.

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The extent specifies to which events the dimension will use. In Universal Analytics, there were four scopes: User-scoped customized dimensions are related to all the hits of an individual (hit is an event, pageview, and so on). For instance, if you send User ID as a custom measurement, it will be related to all the hits of that certain session as well as to all the future hits sent out by that individual (as long as the GA cookie stays the very same).


You could send out the session ID customized measurement, and also if you send it with the last event of the session, all the previous occasions (of the very same session) will certainly obtain the value. This is performed in the backend of Google Analytics. measurement applies just to that particular event/hit (with which the measurement was sent out).


That dimension will be applied only to the "test started" event. Product-scoped custom dimension uses only to a specific item (that is tracked with Enhanced Ecommerce performance). Also if you send out several items with the very same transaction, each item might have various worths in their product-scoped customized measurements, e. g.

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Why am I telling you this? Because some things have changed in Google Analytics 4. In Google Analytics 4, the session scope is no longer available (at the very least in custom-made measurements). Google claimed they would add session-scope in the check future to GA4. If you want to apply a dimension to all the events of a specific session, you need to send out that measurement with every event (that can be done on the code level (gtag) or in GTM).


It can be in a cookie, data layer, or someplace else. From currently on, custom-made dimensions are either hit-scoped or user-scoped (previously referred to as Customer Features). User-scoped customized measurements in GA4 job likewise to the user-scoped measurements in Universal Analytics but with some differences: In Universal Analytics, a user-scoped personalized dimension (collection in the middle of the user session) was put on EVERY occasion of the very same session (also if some event occurred prior to the measurement was set).

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Although you can send out custom-made item data to GA4, at the moment, there is no chance to see it in reports effectively. Hopefully, this will certainly be transformed in the future. Or am I missing something? (allow me understand). GA4 currently supports item-scoped customized dimensions. At some time in the past, Google stated that session-scoped customized dimensions in GA4 would be available too.


When it comes to custom measurements, this range is still not available. And currently, let's relocate to the second part of this blog site message, where I will reveal you exactly how to configure custom measurements as well as where to discover them in Google Analytics 4 reports. Let see page me start with a general summary of the procedure, as well as then we'll take a look at an instance.


If you utilize it to mostly stream data to Big, Inquiry and afterwards do the evaluation there, you can send any kind of custom-made specifications you desire, and also they will be noticeable in Big, Question. You can simply send the event name, claim, "joined_waiting_list" and after that include the specification "course_name". Which's it.

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Because instance, you will certainly require to: Register a criterion as a custom meaning Begin sending custom-made parameters with the occasions you desire The order DOES NOT issue below. You need to do that rather a lot at the same time. If you start sending out the parameter to Google Analytics 4 and only register it as a custom dimension, say, one week later, your records will certainly be missing out on that week of information (since the registration of a custom dimension is not retroactive).


Every time a visitor clicks on a food selection thing, I will certainly send out an event and two added criteria (that I will later register as customized dimensions), menu_item_url, and menu_item_name.: Food selection web link click tracking trigger problems vary on a lot of web sites (since of different click courses, IDs, and you could check here so on). Try to do your best to use this instance.




Go to Google Tag Supervisor > Activates > New > Simply Links. By creating this trigger, we will certainly enable the link-tracking capability in Google Tag Manager.

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Go to your site and click any of the menu links. Click the initial Web link, Click occasion and also go to the Variables tab of the sneak peek setting.